AWS Internal Enterprise Tool
Project: AWS Site Merchandising uses this new enterprise tool for creating online ad content & deploying targeted marketing campaigns to AWS users.
Design goals: Design UI/UX for creating marketing content & creating targeted marketing campaigns.
Tools used: Sketch, InVision
Deliverables: Visual/UI designs, user flows, UI components, personas
Persona Journey Maps
I created a persona for the users who have full admin privileges & are responsible for both creating content and bringing their marketing campaigns online.
These responsibilities could become specialized in the future, with different users focusing on content creation or marketing campaigns. To account for this, I reverse-engineered six additional personas from the original.
Proposed UX Workflow
Content Creation + User Success Criteria
I segmented out the UX flow diagrams to content & campaign phases, documenting scenario flows for the personas & documented success criteria to ensure all requirements are acknowledged
Campaign Creation (aka Targeting)
Final UX Workflow: Content + Targeting + Localization (new)
Explorations: Design Systems
Before settling on final designs, I explored using other React design systems…
