AWS Digital Newsletters

Project: AWS Marketing emails weekly newsletters highlighting latest products and events at Amazon Web Services.

Design goals: Evolve existing designs and brainstorm new visual concepts to attain higher visibility and conversion rates.

Tools used: Sketch, InVision, Figma

Deliverables: Visual/UI designs, user flows, UI components, prototypes, design specs (redlines)

 

Iterative Designs

  • My role was to update responsive designs on a weekly basis based on targeted messaging.

  • Design feedback was rapid as click, open & conversion rates were regularly documented.

 

Nurture Campaign

  • A themed marketing campaign was also pursued.

  • I gathered mood boards with competitor examples and detailed how their approaches could be adapted for an AWS campaign.

 

Journey Maps

My email campaign proposes a sequence of 4 newsletters, with topics mirroring a “student experience” & starting off with a message from the AWS CEO.