AWS Digital Newsletters
Project: AWS Marketing emails weekly newsletters highlighting latest products and events at Amazon Web Services.
Design goals: Evolve existing designs and brainstorm new visual concepts to attain higher visibility and conversion rates.
Tools used: Sketch, InVision, Figma
Deliverables: Visual/UI designs, user flows, UI components, prototypes, design specs (redlines)
Iterative Designs
My role was to update responsive designs on a weekly basis based on targeted messaging.
Design feedback was rapid as click, open & conversion rates were regularly documented.
Nurture Campaign
A themed marketing campaign was also pursued.
I gathered mood boards with competitor examples and detailed how their approaches could be adapted for an AWS campaign.
Journey Maps
My email campaign proposes a sequence of 4 newsletters, with topics mirroring a “student experience” & starting off with a message from the AWS CEO.