
Amazon Sell
Project: Amazon Sell helps business owners list their products on the Amazon marketplace & access selling resources. The platform provides a variety of content including how-to articles, webinars, and tutorials.
Design goals: Convert target audience (3rd party sellers) to register for their business & sell on the platform.
Tools used: Figma, Sketch, Photoshop, Illustrator, Lego CMS, Asana
Deliverables: Wireframes, UI/Visual, UI components, style guides
Task: Build image asset library
Using Figma and stock images to design lo-fi components, I created image assets to be used throughout the Amazon Sell platform.
Task: Create landing page template
Amazon Sell lacked a standard template for a product details page, so I explored & iterated potential designs that adhered to brand.
Product Landing Page Research
Competitive analysis of product landing pages from both B2B & B2C companies.
Catalogue how other companies’ landing pages group their content: FAQs, video links, etc.
Wireframe Design #1:
Horizontal navigation + anchor links to product feature modules
Wireframe Design #2:
Vertical navigation + anchor links to product feature modules
Others: factsheet-inspired designs
Task: Design visual UI for Amazon Sell platform
My responsibilities were to update & design new UI visuals across a variety of subject pages, incorporating responsive layouts, content, video, images, illustrations, localization.
Task: Create brand style guide portal
For a new design portal to be shared with third-party design partners, I created image assets and layouts for a brand style guide.