Amazon Sell

Project: Amazon Sell helps business owners list their products on the Amazon marketplace & access selling resources. The platform provides a variety of content including how-to articles, webinars, and tutorials.

Design goals: Convert target audience (3rd party sellers) to register for their business & sell on the platform.

Tools used: Figma, Sketch, Photoshop, Illustrator, Lego CMS, Asana

Deliverables: Wireframes, UI/Visual, UI components, style guides

Task: Build image asset library

Using Figma and stock images to design lo-fi components, I created image assets to be used throughout the Amazon Sell platform.

Task: Create landing page template

Amazon Sell lacked a standard template for a product details page, so I explored & iterated potential designs that adhered to brand.

Product Landing Page Research

  • Competitive analysis of product landing pages from both B2B & B2C companies.

  • Catalogue how other companies’ landing pages group their content: FAQs, video links, etc.

Wireframe Design #1:

Horizontal navigation + anchor links to product feature modules

 

Wireframe Design #2:

Vertical navigation + anchor links to product feature modules

Others: factsheet-inspired designs

Task: Design visual UI for Amazon Sell platform

My responsibilities were to update & design new UI visuals across a variety of subject pages, incorporating responsive layouts, content, video, images, illustrations, localization.

Task: Create brand style guide portal

For a new design portal to be shared with third-party design partners, I created image assets and layouts for a brand style guide.